Marketing Automation Platform
Tracking Mail & Lifting Response
Rates Through Omnichannel
Marketing
SocialMatch
Match Facebook and Instagram accounts to the mailing list to deliver
social ads to feeds before, during and
after the mailer hits.
Informed Delivery®
Through Informed Delivery®
integration, add an additional
touchpoint and full color clickable ad
through the USPS’s daily mail preview
sent via email. Receive a list of who
on the mailing list received the email,
opened it, and clicked on the ad to
show campaign attribution.
Online Follow-Up
Re-engage website visitors who left
without converting by reminding them
of their interest through retargeting ads
on the Google Display Network.
Mail Tracking
Know exactly when a mail campaign
hits mailboxes, export delivery lists,
and receive non-scan data down to the
individual mail piece.
CalI & Text Tracking
Track campaign effectiveness by
recording every call/text that comes in
as a result of the mail campaign, with
contact information of repondents when
available. Engage prospects and drive
incremental conversions by delivering
coupons and URLs via SMS from the
same call/text tracking number.
QRCodes
Maximize engagement with static or
personalized QR Codes. Increase and
track the reponse to mail through our
custom reporting dashboard to see
various types of scan data including
who scanned.
Social Media Follow-Up
Re-engage website visitors who left
without converting by reminding them
of their interest through retargeting
ads on Facebook and Instagram.
LEADMatch
Receive a list of anonymous website
visitors and direct mail recipients who
went to the website that includes contact
information and what actions they took
to build 9-18% respoinse mailing lists and
prove direct mail campaign attribution.